THURSDAY, 2rd March, 2024
Essay- (9:30pm - 11:30am)
Objective- (11:30am - 21:30pm)
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Our team of expert educators has carefully crafted comprehensive, accurate, and up-to-date answers and questions for this year’s exam, ensuring that you are fully equipped to tackle every challenge that comes your way.
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ESSAY & OBJ (QUESTIONS AND ANSWERS) LOADING. (After 👇👇Sharing the Link Check back)
(1)
(PICK TWO ONLY)
(i) Beaches - Elegushi Beach
(ii) National Parks - Yankari National Park
(iii) Cultural Sites - Osun-Osogbo Sacred Grove
(iv) Waterfalls - Erin Ijesha Waterfall
(v) Historical Sites - Kano City Walls
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(2)
(PICK TWO ONLY)
(i) Location
(ii) Price
(iii) Amenities
(iv) Reviews
(v) Accessibility
(vi) Safety and security
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(3a)
Expenditure pattern refers to the way in which individuals, households, businesses, or governments allocate their financial resources towards various goods and services over a specific period of time.
(3b)
(PICK TWO ONLY)
(i) Transportation
(ii) Accommodation
(iii) Attractions
(iv) Food and Beverage
(v) Activities
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(4)
(PICK FOUR ONLY)
(i) Travel magazines
(ii) Newspapers
(iii) Brochures
(iv) Direct mail
(v) In-flight magazines
(vi) Tourism guides
(vii) Event programs
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(5)
(PICK TWO ONLY)
(i) Wide Reach: Television has a broad audience reach, allowing tourism companies to showcase their destinations or services to a large number of potential customers.
(ii) Visual Impact: Television is a visually engaging medium that allows marketers to create captivating ads that can evoke emotions and create strong brand connections.
(iii) Targeted Advertising: Television allows for targeting specific demographics or audiences based on the time slots and channels chosen, ensuring that marketing efforts reach the right people.
(iv) Credibility and Authority: Being featured on television can lend credibility and authority to tourism companies, as it is seen as a reputable and established advertising platform.
(v) Increased Brand Awareness: Television advertising can significantly boost brand awareness for tourism companies, helping them stand out in a competitive market and attract more customers.
(6)
(i) Demographic segmentation based on factors like age, gender, income, and family size.
(ii)Psychographic segmentation which considers lifestyle, values, interests, and personality traits.
(iii)Behavioral segmentation focusing on usage occasions, benefits sought, loyalty levels, and usage rates.
(iv)Geographic segmentation based on location, such as region, country, or climate preferences.
(7)
(i)Flexibility and convenience in exploring the destination at one's own pace.
(ii)Access to remote or less accessible areas not well-serviced by public transportation.
(8a)
Internet marketing refers to promoting products or services using online platforms and tools.
(8b)
(i)Search Engine Marketing (SEM) which involves promoting websites by increasing their visibility in search engine results pages.
(ii)Social Media Marketing (SMM) which utilizes social media platforms to connect with the target audience and promote tourism products or services.
(9)
(i)Innovation and creativity in developing new ideas and solutions.
(ii)Risk-taking ability to venture into new opportunities.
(iii)Leadership skills to guide and inspire others.
(iv)Resilience and determination to overcome challenges and setbacks.
(10)
(i)Yankari National Park.
(ii)Kainji National Park.
(iii)Cross River National Park.
(iv)Gashaka Gumti National Park.
11a)
(PICK ANY FIVE)
(i)People travel to relax, unwind, and enjoy recreational activities such as sightseeing, hiking, beach vacations, cultural experiences, and adventure tourism
(ii)Travel allows people to explore new destinations, learn about different cultures, traditions, and cuisines
(iii) People travel for educational purposes such as attending study abroad programs, language courses, academic conferences, research projects etc
(iv) People travel to attend sporting events, music festivals, cultural festivals, or other special events and attractions .
(v)people travel for health and wellness reasons, seeking medical treatment, wellness retreats, spa vacations, or destinations known for their natural healing .
(vii)People travel for meetings, conferences, trade shows, and networking opportunities to conduct business, negotiate deals, and explore new markets.
(11b)
(PICK ANY FIVE)
(i)Tourism generates revenue and foreign exchange earnings for Nigeria
(ii)Tourism creates direct and indirect employment opportunities for Nigerians
(iii)Tourism helps preserve and promote Nigeria's rich cultural heritage, traditions, arts, crafts, music, dance, cuisine, festivals, and historical sites
(iv)Sustainable tourism practices promote the conservation of Nigeria's natural resources, wildlife habitats, biodiversity, and ecosystems.
(v)Tourism facilitates cross-cultural exchanges and interactions between Nigerians and visitors from around the world.
(vi)Investment in tourism often leads to improvements in infrastructure, including transportation networks, roads, airports, hotels, restaurants, entertainment facilities, and public amenities.
(13a)
Heritage refers to the traditions, values, cultural practices, historic sites, and other aspects of a community or society that are passed down from generation to generation.
(13b)
(PICK FIVE ONLY)
(i) Sukur Heritage site is a UNESCO World Heritage site with historical significance.
(ii) It provides valuable insights into the cultural and architectural heritage of the region.
(iii) Preservation of Sukur Heritage site promotes tourism and economic development in the area.
(iv) It serves as a cultural and educational resource for local communities and visitors.
(v) Maintaining the site helps to protect and showcase traditional practices and customs.
(vi) Conservation efforts at Sukur Heritage site contribute to the preservation of global heritage.
(vii) The site holds spiritual and religious significance for local communities.
(viii) Protecting Sukur Heritage site ensures that future generations can learn from and appreciate its historical importance.
(13c)
(PICK FOUR ONLY)
(i) Social media marketing
(ii) Search engine optimization (SEO)
(iii) Content marketing
(iv) Influencer partnerships
(v) Email marketing
(vi) Pay-per-click advertising
(vii) Tourism packages and deals
(viii) Destination websites and blogs
(15a)
An electronic billboard is a large outdoor sign display that is electronically programmed to display advertisements, information, or messages.
(15b)
(PICK FOUR ONLY)
(i) Flights
(ii) Hotels
(iii) Car rentals
(iv) Tours
(v) Cruises
(vi) Travel insurance
(vii) Airport transfers
(viii) Train tickets
(15c)
(PICK ONLY SIX)
(i) Better customization of products and services to meet specific customer needs
(ii) Effective targeting of marketing efforts to reach the most relevant audience
(iii) Improved efficiency in resource allocation and budget management
(iv) Enhanced competitive advantage by focusing on the most profitable market segments
(v) Higher customer satisfaction due to tailored offerings
(vi) Increased product differentiation and unique value propositions
(vii) Facilitated expansion into new market areas
(viii) More accurate evaluation of marketing performance and return on investment.
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