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Understanding the
Challenges: Why Over 58% Might Fail in the 2023 WASSCE Commerce Exam
It is disheartening to learn that over 58% of candidates might fail COMMERCE. Understanding the reasons behind this statistic can help students better prepare and improve their chances of success. In this article, we will explore some common challenges that will contribute to the high failure rate in the Commerce exam. Some Questions were Answered Wrongly because most students lack of understanding of concepts. One of the Questions Students answered wrongly was QUESTION 7 (b) Which States
2. Price: Price is the amount of money customers are willing to pay
for a product or service. Setting the right price involves considering factors
such as production costs, competition, customer demand, and perceived value.
Companies must strike a balance between affordability for customers and
profitability for the business.
3. Promotion: Promotion encompasses the activities and strategies
used to communicate and promote the product or service to the target market.
This element includes advertising, public relations, sales promotions, direct
marketing, and personal selling. The goal of promotion is to create awareness,
generate interest, and persuade customers to purchase the product or service.
4. Place (Distribution): The place element refers to the channels
and methods through which a company delivers its products or services to
customers. It involves decisions regarding distribution channels, logistics,
inventory management, and physical locations such as retail stores or online
platforms. Effective distribution ensures that the product is available to
customers in the right place and at the right time.
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